Business Skills
Ads Course
The Google Ads online course has been written specifically for business owners who want to grow their businesses but need help figuring out where to start. Our trainer Paul is certified in Google search ads and guides you through the complete process.Â
Have a sound understanding of how using the Goolge Ads platform can transform your business. The course covers everything you need to know, from creating a Google Ads account to optimising your ads. You’ll learn to choose the right keywords, write high-converting ad text, work within a budget, and track your results. By the end of the course, you’ll be able to optimise your ads for lower costs and maximise your ROI. Save thousands of dollars in agency fees.
Learn how to use the most popular online advertising platform to reach your target market.
Google Ads is a fantastic way to get in front of your target market and generate leads and bookings. This comprehensive course will teach you the basics of setting up your Google Ads campaign, from creating your first ad to targeting the right customers. You’ll also learn how to optimise your ads for the best results, so you can start generating more business for your business.
Google Ads is an effective way to reach out to potential customers who are already searching for what you have to offer. With careful planning and execution, you can create ads specifically targeted at your target market, making it more likely that they’ll click through to your website or contact you to inquire about your products or services. Enrol in this course today if you’re ready to generate more leads and bookings for your business!
Learn how to choose the right keywords
Write high converting effective ad text
Work within budget and calculating returns
Tracking results and optimising ads for lower costs
Scaling ads to get the bookings you need
Learn how to use Google Ads to reach your target market and grow your business.
Who is this course for
- Hypnotherapists
- Counsellors
- Psychotherapists
- Sleep Therapists
- Physiotherapists
- Play Therapists
- Established business owners
- Anyone considering using an ad agency
- NLP Practitioners
- CBT Therapists
- Coaches
- EDMR Tharapists
- IEMT Therapistsa
- Behavioural Therapists
- New business owners
WHAT’S INCLUDED
IN THE COURSE
Understanding the basics of Google Ads
Downloadable resources to get ads running fast
Follow along with over the shoulder walk thoughs
Quiz to to ensure you are confident running ads
Course Outline
Section 1 - Google Ads foundational skills
- Setting up your Google Ads account
- Creating your first campaign
- Introduction to Google Ads
- Targeting your ads
- Bidding and budgeting
- Creating effective landing pages
- Tracking and measuring results
- Optimizing your campaigns
- Creating Engaging Display Ads
- Using Negative Keywords
- Measuring Your Campaign Performance
Section 2- Google Ads advanced skills
- Advanced Google Ads features
- Using Google Analytics with Google Ads
- Hypnotic voice/delivery
- Managing your account
- Reporting on results
- Best practices for success
- Setting Your Campaign Budget
- Targeting Your Audience
- Writing Effective Ad Copy
- Optimizing Your Campaign for conversions
- Troubleshooting Your Campaigns
Meet your trainer?
Paul Smith
Google Ads Certified Trainer
Teaching business owners how to use Google Ads to improve their online search results. Paul Smith is a Google Ads search certified trainer and assessor with over 25 years of experience in IT and a technology specialist in digital marketing.
Paul has helped countless businesses achieve their online advertising goals. Paul is a passionate teacher who always looks for new ways to help his students learn and grow.
